Making Money With Email Marketing

by Lane on August 22, 2009

Every time I send an email out, I make money – both directly from ads/affiliate offers that I insert into the emails as a minor part of the emails and then from the rush of traffic that I get from the hits of people coming to my sites to read about the things I’ve linked to.

On days when I send a newsletter, my AdSense earnings nearly double from normal and residual affiliate earnings pick up as well.

I absolutely love Aweber.  It now costs me $149/mo to maintain the service, but my list is so large that I earn $100-$200 with every email that I send (and I send out several per month).  I expect this to continue to scale in an exponential fashion.

I started out only paying $19/mo (actually, I think the first month was a free trial) and easily made that back from the small list the first month out of the box.

If you have any doubts about using an email service, you need to check those at the door and sign up for a service like Aweber.  They have a solid FAQ and Help section (as well as a blog of their own) to help you get going.  I did a lot of reading in those sections in the beginning and still have a bit to learn; however, it wasn’t too hard to really get my list growing and more than covering the cost of the service.

Using the pop-over / pop-up (or whatever it’s called) for first time visitors to your site is key.  I’ve been experiencing about a 2-3% conversion rate on it, which helps grow my list at a rate of 40-80 or so per day.  Do the math and you see how fast you can get a few thousand emails on your subscriber list.

Once you get set up, you just need to provide the same quality content to subscribers that they are used to on your site and you’ll keep their attention.  I like to link back to my blogs a lot so that I can get eyeballs on my site and get some AdSense ads clicked.

For some reason, email subscribers love to click on AdSense links.  I think there may be a connection on a willingness to click a link.  Obviously, an email subscriber has clicked on a link to get to my site and they’re already in “click mode”.  Putting AdSense in prominent locations (test them to find out what position is best for you site), lends to a better CTR (click through rate) for these email subscribers as well – or so my hypothesis goes…

Of all the “sure things” that come and go on the blogosphere, email marketing is still huge.  While I’ve barely scratched the surface with this post, there’s a lot of potential to make real money with email lists and newsletters.  I can already cover my car payment with email marketing alone after just a few months.

Aweber makes it easy and I can’t say enough good things about them.  I have rarely posted affiliate links on this site and will only do so if I really believe in a product or service.  Aweber is one I believe in and I’d recommend them even if I wasn’t using an affiliate link to their site.  So, yeah I would recommend that you go to Aweber right now and sign up for their awesome service and start making some real money from your highly targeted audience.

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